A B2B (business-to-business) marketplace is an online platform that facilitates transactions between businesses. These platforms connect buyers and sellers, manufacturers and suppliers, or service providers within various industries. The primary goal of a B2B marketplace is to streamline the procurement process and simplify the exchange of goods and services between businesses.
B2B marketplaces typically offer a wide range of products and services, allowing businesses to browse through multiple suppliers, compare prices, and negotiate deals. They often provide tools for communication, secure payment methods, and sometimes logistics support to ensure smooth transactions.
In contrast to B2C (business-to-consumer) marketplaces, which cater to individual consumers, B2B marketplaces are designed specifically for businesses and their unique needs. They help businesses save time, reduce costs, and find new suppliers or customers on a global scale.
Some of the biggest B2B (business-to-business) marketplaces are:
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