Masarif.ae

A UAE financial comparison platform that helps people explore banking and insurance products, compare terms and find the next step for an enquiry.

Founder-led product. Founded by Gregory Shein, also CEO of Nomadic Soft. Masarif.ae is operated by IT Engineering Solutions FZE in the UAE.

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The product problem

Comparing financial products means understanding more than a headline rate. Fees, eligibility and provider conditions also matter. Masarif brings these details into a browsing and comparison workflow for the UAE market.

Our contribution

Nomadic Soft’s work on Masarif covers web development for the comparison platform. The project uses PHP/Laravel and JavaScript. Product development sits alongside the ongoing work of organising financial information for users.

A concrete design choice

The product separates finding an option from applying for it. Users can browse categories or describe their needs, review relevant options, then send an enquiry where available or continue to a provider. Banks and providers retain the final eligibility and approval decision.

What the product delivers

The public platform provides product comparisons, provider listings and calculators.

Project screenshots

Masarif.ae project interface, February 2025
Archived project screenshots from February 2025. The live product has evolved since these images were captured.
Additional Masarif.ae project view, February 2025
Archived project screenshots from February 2025. The live product has evolved since these images were captured.

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